We had a discussion in the office yesterday, one of many. Topic of this one was when does a business start needing an online marketing campaign. Consensus was reached and that’s the reason why I’m writing this article. Let’s dig in and share with the world what we think the best course of action would be in this situation.
When does a business start needing online marketing?
So if you’re a small business that’s just starting out, then you most probably don’t want to have the expenses that launching a website or setting up an online marketing campaign entail. Those who are just starting out, we advise them to rely on social media marketing to get things off the ground.
Social media like Facebook, Twitter, YouTube, Instagram and others, they have 0 starting costs, as it doesn’t cost anything to create a profile there. Gathering followers is also not that difficult, especially if you’re offering a high quality goods and services. People will spread the word for you, make recommendations, add likes, etc. They’ll grow the business for you for free. That’s what you need when you’re just starting out.
Once that you’ve become an established business, you can look into making an official website, setting up branding, which we’ve already discussed in an earlier article. When you’re big enough, branding is what will help you get bigger, which is when you can contact us to help you make a plan. So, to sum up, when you’re just starting out as a business, don’t invest resources into online marketing. Use free marketing benefits that social media makes possible. When you get big enough, you’ll have resources for a proper online marketing campaign. That’s when you contact us to help you set one up. Easy, peasy.